Fan Scarf Remix
Schalalala’s basic idea is to deconstruct the fanscarf’s original functionality, and to reuse it as an open communication medium. The fans/users are enabled to recombine elements of existing scarfs, and to create their own individualized fanscarfs.
The project name refers to its character and structural relations (”Schal” is German for scarf), which range from playful to subversive usage of textual raw material, as in Cut-Up, Dada, or contemporary remix practice.
Schalalala’s Fan Scarf Remix applies digital thinking onto the physical object of the fan scarf. This can be done by hand or on the online Fan Scarf Remixer.